Welsh Witch: Jade – A Female Distiller Using Feminine Energy to Spread Her Magic
Today we’re going to talk about the magic of feminine energy and how it has made the Wild Moon Distillery what it is today. The Welsh Witch herself, Jade, is a magical creator of luxurious high quality spirits, yes, but she is also a mother, a witch and an advocate for living authentically, speaking your truth and being one with nature. Jade not only attracts like-minded women, she is helping to spread the word of ancient witchcraft and Welsh folklore through her magical tipples and mythical branding.
When we asked Jade to share more about her experiences as a female distiller, she was keen to tell us of the struggles, rewards and dedication in takes in an industry which has been heavily skewed to male-run businesses for hundreds of years. Her recipes for the botanical spirits here at Welsh Witch Craft Spirits are inspired by longstanding Welsh traditions (such as the Bara Brith inspired Spiced Rum) and celtic pagan folklore (such as the Beltane Gin which has a flavour palette inspired by the Beltane rituals). This was her mission from the start: to redefine what it means to be a witch and why she is proud to be flying the flag for Wales and women. The soft, feminine energy brought to the Wild Moon Distillery is an excellent example of working in harmony with your dreams and spiritual alignment. Let’s have a look at some of the things that make the Welsh Witch so dedicated and inspired:
A team of feminine energy
Here at Welsh Witch HQ, Jade is surrounded by a lovely team of women who help to embrace and embody the ethos of the Welsh Witch and her vision. Jade managed to find these women organically, through various channels and have become an integral part of spreading her message; as if the stars aligned for these wonderful women to come together. Some may say that is the magic of a witch, attracting those who are aligned in their vision of spreading messages of love and authenticity. The Wild Moon Distillery most of the time is a one-woman band, so any help Jade can get from her magical marketing lady Mandy helps to take off some of that pressure, letting Jade focus on making her decadent spirits enlaced with tradition and magic. Sometimes, all hands on deck are needed, and Jade’s husband Sean steps in to assist with the magic too – the joy of this female-led distillery is about cultivating a strong community coming together to make the magic happen.
A mother first, distiller second
Of course, one of the main things Jade juggles daily is being a mother to lovely Aurora. Motherhood of course comes with its own challenges and joys, so on top of running an expanding business, being a mum is no easy feat. Often faced with the time constraints that come with having a young child, business deadlines and strict distilling procedures to follow, Jade sure has her hands full.
Then, there’s the inevitable mum guilt of working before Aurora starts school – there is always finding that balance between work and home life. We’re sure though, that Aurora will be very proud of her mama for the magic she is spreading through her products, her encouragement of authenticity and the homage to her Welsh roots.
Spreading the word about true witchcraft
Through her products and her work, Jade is trying to redefine what it truly means to be a witch. It should be an accessible form of spirituality that is available to anyone. There are many preconceived notions about witchcraft, but the most common one is of what being a witch entails: often people believe a witch is an old, sometimes angry, hag who is portrayed as an isolated figure. This is totally not the case; witchcraft, and witches, are about wisdom, living authentically with nature and honouring energies, cycles and traditions. Here at Welsh Witch HQ, we believe the magic is within you, and is not something to search for or acquire through buying certain things or books; you already have everything you need.
Jade believes that educating about the philosophies of witchcraft is so important, as we have lost so many traditions and ancient ways of thinking. Here on the Welsh Witch Journal, we often explore topics surrounding witchcraft, Welsh folklore and traditions, and energy healing, such as lunar cycles and the Wheel of the Year. If you’d like to know more, subscribe to our newsletter below so you don’t miss out on any posts, and we’d be delighted to have you along for the journey.
Here’s to another delightful year ahead of living with the seasons, spreading magic and honouring the nature that is all around us.
Cariad a goleuni,
Welsh Witch HQ x
The moon during its full phase is an intensely spiritual power that many people cherish. During this time of the full moon, some people may choose to charge and cleanse their crystals. Crystals are a powerful tool in the spiritual world, since many believe in their innate healing abilities and power to dispel negativity energy or emotions. This means that crystals can become blocked or ‘filled-up’ with negative energy – imagine a bucket which becomes fuller and fuller, and negativity will spill over the edges once it’s reached capacity.
Here at Welsh Witch, rolling with the seasons and natural patterns of life is a core part of our products. Especially because our core Wheel of the Year range is what we are so passionate about: honouring mother nature and the spectacles she has to offer. That’s why each product is left to distil over an entire lunar cycle, from the new moon, through the waxing phases, to the full moon and the waning phases, in order to harness that inherently feminine lunar energy. Each batch is then filtered through reiki-charged and moon cleansed crystals for high vibrational potions, perfect for the spiritual practitioners in your life who love a luxuriously crafted beverage made with intention and care.
Gratitude is not just a fleeting emotion; it’s a mindset that shapes our outlook on life. Taking a moment to appreciate the positive aspects of our past year can create a ripple effect of joy and contentment. Whether it’s the people who supported us, the challenges that made us stronger, or the simple pleasures that brought us joy, acknowledging these moments fosters a sense of gratitude that extends beyond the immediate present.
While gratitude grounds us in the present, setting intentions propels us into the future. Intentions are the compass that guides our actions, helping us align our choices with our values and aspirations. Rather than rigid resolutions, intentions focus on the journey rather than the destination, fostering personal growth and self-discovery.
Gratitude and setting intentions are not mutually exclusive; in fact, they complement each other beautifully. The practice of gratitude provides a strong foundation, anchoring us in the present moment and fostering a positive mindset. With this foundation, setting intentions becomes a more authentic and purposeful process.
One of the main ways to celebrate Yule is to do what they did in ancient times! This one many people already do during the festive season anyway: coming together with your community of friends and family and enjoy a feast of different foods. Maybe create a themed evening where everybody brings a different type of dish and you share them out. Or you could try a colour-themed evening – everyone brings a different coloured dish – orange for example could include a curry, a tagine, carrot cake etc. Make it fun, that’s all part of the experience. The wackier the better – consider providing a prize for the most inventive addition! Check out our selection of 
The winter, for many, is a time for reflection and turning inwards. Finding ways to connect with your inner voice is important in honouring the sacredness of these months; what are you grateful for this year? What have you achieved this year? What do you hope to bring with you into the new solstice? Let us know your favourite journal prompts over on our instagram 
Our Welsh Witch candles are a perfect addition to any witch’s altar!
We’re coming in strong with something that isn’t necessarily easy. That being said, it’s vitally important that you do some digging into who and what has hurt you in the past because otherwise this will continue to negatively affect you and your state of wellbeing. This may not be a job you can tackle on your own, though, and you may need the help of a therapist or counsellor if you’re dealing with sensitive subject matter. Don’t be afraid to reach out and ask for help tackling these things.
Life has its tricky moments, that’s for sure. So don’t be afraid to take some time out of a scenario where you need to clear your head. For example, you may need to step away from a discussion to prevent it becoming a heated argument. You may have got some bad news and you need some time to process it and come to terms with it. It’s important that you take this time to do so, otherwise it may come rearing its head later and catch you off guard. If that happens, it’s okay too, but making sure you aren’t burying any feelings is a good way to not let them overwhelm you. Take the time you need to do what’s best for your wellbeing.
Often, we come from a place of reaction, rather than response. That can make for emotional outbursts and blurting out something which may make everything worse. Especially when it comes to talking about our feelings; it’s a common reaction to get defensive and standoffish as a way of preserving ourselves. Mastering our emotions is a key way to not letting negative energy effect is and bring out our unhelpful coping mechanisms. A healthy way to navigate a discussion with a friend, loved one or a stranger, is to calmly approach the topic with open-mindedness. Try and both understand where both sides are coming from, and do so from a place of compassion. Not only will this make discussions much more productive, it helps protect you from being brought down by negative energies.
Have a space where you can outlet your emotions; negative, positive, the works. Having this outlet is a way to balance those feelings you may have. This outlet will be different for everybody; some people prefer to diffuse those negative energies (picked up from themselves or somebody else) by doing a vigorous workout. Somebody else may prefer to meditate and undertake a visualisation where all of the negative feelings are dissipating and being replaced with love, joy and contentment. Another method is to cleanse those energies with reiki healing, using crystals or having a holistic healing treatment. These are of course not for everyone, but trying something new can never hurt; you may enjoy it! A tried and true practice for protecting yourself from negative energy is by journaling your thoughts and feelings. Having a notebook to put down those thoughts without holding back is a way to remove those thoughts from ruminating in your mind and plaguing you. Once they’re down on paper you’re free to forget about them, to no longer let them bring you down or negatively impact your wellbeing.
Now, we know this sounds a little cheesy, but run with us for a moment. Sometimes we all doubt ourselves, right? We all have moments where we feel less than enough. But in order to protect ourselves from negative energy (which may be of our own doing!) is to remind ourselves just how magical we are. You don’t have to be fancy with this, it can be as simple and as regular as brushing your teeth. While you look in the mirror while brushing your teeth, say to yourself “I am worthy, I am loved, I am enough.” You can get as creative as you want here, you can make them specific to a goal you’re working on, an anxiety you may have, and so on. A good way to remind yourself is by making mini affirmation cards or post-it notes in places you frequent a lot, such as on a mirror, or by your kettle. Just little reminders of your inner sparkle and the magic you bring to the world. You could even print out our monthly affirmation cards from our Instagram page @welshwitch_craftspirits.
What makes Welsh Witch different is a distinct connection with Mother Earth in all our processes and a distilling process charged by the moon.
